PMC USA Restructures HiFi and Custom Install Division

Friday, August 21, 2015

Brent Esry of PMC USA

PMC USA has restructured its Hi-Fi and Custom Installation division in order to capitalise on the success of its high quality loudspeaker range and strengthen future growth by ensuring a smoother route to market.

Sales for all PMC Hi-Fi and CI products will now be handled centrally from the company's offices in Irvine, California, which already operates as a hub for all professional monitor sales. The new division will be headed by Brent Esry, PMC USA's National Sales Manager for CI-HiFi and a man with extensive experience of the CI-HiFi market.

"By bringing all PMC USA operations under one roof, we can significantly increase our reaction times and offer much better support to our dealers and customers," says Maurice Patist PMC USA's President of Sales and Marketing. "The new structure will also allow dealers and system integrators to access help and training from specialists with extensive experience of the Hi-Fi and CI markets, and from PMC's professional loudspeaker team who regularly advises top producers, artists and recording facilities on the right pro monitors for their needs."

PMC USA is now recruiting new staff to accommodate these changes and has expanded its warehouse facilities so that it can hold a much greater range of stock.

Among the many products in PMC's Hi-Fi and CI loudspeaker portfolio are the slim-line wafer series that are capable of astounding room-filling richness and clarity, making them ideal in situations where users want to recreate a surround sound cinema experience. There is also the elegant, hand-crafted twenty series, the critically acclaimed SE series and the elegant floor-standing fact range – all designed and built to PMC's exacting specifications and with the highest level of musicality.

PMC USA is also restructuring its dealer network for both Hi-Fi and CI products to ensure that this properly represents the quality ethos that drives the brand. Online sales will not be part of this equation as PMC believes its Hi-Fi and CI products are best represented by a knowledgeable sales team.

PMC USA will be showcasing its Hi-Fi and CI products on booth 8030 at the CEDIA Expo in Dallas, Texas, from October 14 – 17, 2015. The company will also be collaborating with Auro Technologies to showcase the Auro-3D immersive audio format – a unique sound experience that allows audiences to be enveloped in a cocoon of lifelike sound.

"In partnership with Auro Technologies, PMC will be providing an 11.1 surround sound system in Sound Room 17," Patist says. ""This will incorporate the same loudspeakers that are used by Hollywood film composers and mixers, who are responsible for some of the biggest movie blockbusters."

For more information about PMC USA, please email Maurice Patist: