Italy Injected With Increased Range

Monday, December 19th, 2016
Italy Injected With Increased Range

Italian pro audio distributor Digiland is increasing its stock of PMC monitors so that it can offer customers an improved demo experience and faster delivery times.

The Padua-based company is the official Italian distributor for many high-end manufacturers including Empirical Labs, Chandler Limited, BURL, Grace Design and Slate Media Technology. It has been a PMC distributor since 2001 and has made a significant contribution to PMC’s success in Italy.

In recent months, Digiland has appointed Massimo Biasibetti as Managing Director. He is supported by Technical Director Roberto Spolaor, whose background in studio engineering and knowledge of pro audio equipment perfectly complements Massimo’s expertise in architectural, building an ambient acoustics.

“Massimo was designing recording studio projects before we even met, so our backgrounds are as close to ideal as you can get when it comes to understanding the needs of our customers,” Roberto says.

Massimo adds that Digiland is now expanding rapidly thanks to a decision to invest in more marketing.

“We are launching a new website and increasing all of our marketing and sales activities,” he explains. “In the short term our focus is on awareness and making sure our brands are available to our usual pro customers and to professional project studio owners who understand the benefits offered by high-end products. PMC is, of course, a cornerstone in this context.

“Longer term, we will be further developing our own Reson8 brand of acoustic treatment and services. I believe that a recording studio, be it Pro or Home-Pro, must be designed and built with real quality in mind. Acoustic treatment, insulation, wiring systems – if you bring harmony and quality to those elements you will also highlight the impressive performance of the audio gear, particularly the PMC monitors.”

Digiland’s demo facilities are currently equipped with a range of PMC products, including IB1SA Mk III, TwoTwo.8, TwoTwo.6, TwoTwo.5 and TwoTwo Sub2 monitors.

“We usually test the larger system directly in the client’s studio, so that the speakers’ qualities can be judged against the specific acoustics of the control room,” Roberto says. “Many studios in Italy have discovered the outstanding qualities of PMC speakers. Customers who hear them for the first time just can’t believe their ears and are often so excited that they want to go home with the speakers they have just demoed. This is the reason why we are increasing our PMC stock – so that we can give customers the chance to try a broader range of models and have access to their chosen monitors as quickly as possible. Stocking PMC is always a great choice – it's just a win-win situation.”

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