Heff Moraes Joins PMC As UK Business Development Manager

Thursday, April 29, 2021

PMC has appointed the internationally renowned recording and mix engineer Heff Moraes, who has worked with the likes of Paul McCartney, Seal, Simple Minds, Annie Lennox and Whitney Houston, to the position of business development manager for its UK pro audio division. The appointment further cements PMC’s central role in the creation of music for the world’s top artists and the reason why audiophiles who want accurate reproduction of the artists’ work benefit from choosing PMC.

“If you want to make great music, you have to be brave. In order to be brave, you have to trust that what you are listening to is accurate,” explains Heff.

“This is why it is so crucial to have monitors that deliver absolute accuracy and clarity – and in my opinion only PMC monitors can achieve this. Listening through a PMC system is the only truly transparent monitoring I have experienced, and I believe the company’s products provide the perfect vehicle to help create better sounding records and for the music lovers at home to enjoy the results through.”

Moraes started his career at Trevor Horn’s Sarm Studios in 1984 and went on to work with many top producers including Ken Scott, Gary Langan and Bob Clearmountain. The list of artists he has worked with is also exceptional and includes Frankie Goes To Hollywood, Grace Jones, Propaganda, Will Young, Kelly Clarkson and many more.

Heff is no stranger to PMC products, in 2017 he chose PMC’s flagship QB1 XBD-A monitors for the state-of-the-art studio he built at Tape, a private members club in London that that regularly hosts performances by top artists and DJs such as Lady Gaga, Drake, Rudimental, P Diddy, The Weeknd, Wiz Khalifa, John Legend and Travis Scott.

Based at PMC Studio London, PMC’s recently opened demo facility dedicated to Dolby Atmos music mixing, Moraes will act as a brand ambassador for PMC products.

“This is a key appointment that comes at a crucial time in PMC’s history,” says PMC CEO Jeff Willcocks. “Heff’s credentials are second to none. He thoroughly understands modern recording techniques, he has excellent contacts with artists, producers and record labels, and he has hands-on experience of PMC’s products. We are really thrilled that he is now part of our team and delighted that he will be endorsing and supporting our product range in such a visible and enthusiastic way.”

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