PMC has appointed David Patching to the role of Marketing Director, to lead the company’s global marketing strategy across the home audio, custom installation, and professional audio channels.
Well known to many in the audio industry, Patching brings a wealth of experience in global marketing leadership, digital transformation in premium audio and consumer electronics — including the successful launch of more than 100 products and responsibility for multimillion-dollar brand and product strategies across the UK, Europe, Asia, and the US.
His background and considerable strength in brand, product, and commercial marketing, includes positions with several well-known companies in the sector, amongst them over nine years with IAG and most recently with Cyrus Audio. He has also led major launches, partnerships and event programmes across top-tier gaming and audio markets including at CES, Gamescom and E3.
“I am very excited to join PMC in this role, which perfectly suits my industry experience and passion for music,” says Patching. “Over many years, I have observed the progression of PMC into its current position as a very significant player in the home audio and the professional channels. I am very much looking forward to working with the team here and putting my experience to use to help build on the already impressive growth of the business.”
In a joint statement from co-CEOs Oliver Thomas and Tom Loader, they say, “We are delighted to welcome David to the PMC family. His vast experience and in-depth knowledge of strategic marketing and digital transformation will be hugely valuable as we embark on the next chapter in PMC’s development.”
David Patching joins PMC with immediate effect and will be based at the company’s head office in Bedfordshire.
